pr boxes

pr boxes are presentation packs sent to journalists, creators and partners to introduce a product, telling its story through careful packaging, inserts and print before a word is read. Custom Postal Boxes makes pr boxes in Wolverhampton to order, with custom sizing, fitted inserts and free design support for UK launch campaigns.

What pr boxes need to achieve in a few seconds

A recipient may receive several launches in one week, so a pr box has seconds to signal that its contents deserve time. The outside should be clean, recognisably yours and intriguing enough to open promptly rather than join a shelf of unopened parcels. Inside, the order in which items appear matters. The hero product should be seen first, in position, with supporting items and information arranged around it rather than buried beneath it.

Practicality protects the idea. A beautiful box that arrives crushed, or a product that has rolled loose and scuffed its companions, undermines the message instantly. The structure must survive posting or courier travel, which often means a presentation box inside a plain protective outer for the journey, so the branded pack is revealed clean at the moment of opening.

Mailer and rigid formats for press sends

Printed mailer boxes suit larger sends where cost per unit and postal efficiency matter, and they can still look striking printed inside and out. Rigid boxes suit smaller, higher value sends where weight and ceremony matter more. Our custom pr boxes and custom influencer boxes pages cover both routes and the finishes available for each.

Planning the reveal order inside the box

Decide what the recipient sees first, second and last, then design the insert and layers to deliver that order. A card or message on top sets context, the product sits centrally beneath it, and supporting samples or notes sit in defined positions. Photograph a packed sample from above to check the composition before the full run.

Inserts, cards and personal touches

Fitted inserts are the working heart of a pr box. They hold bottles, jars, devices or boxed products upright and spaced, prevent contact damage and make the layout look intentional on camera. The mailer boxes with inserts format shows how a postal pack can still present products in fixed positions.

Printed cards carry the information a box cannot, such as launch dates, key facts and contact details for follow up questions. Personal notes, where volumes allow, make a send feel considered rather than mass produced. Keep text short and scannable, because recipients deciding whether to feature a product rarely read long documents at the unboxing stage.

Quantities, timing and campaign realities

Pr sends are usually modest in number but fixed in date, so plan backwards from the launch. Agree the product dimensions early, because late product changes alter insert design. Businesses running repeated campaigns should also keep packaging duties in mind, as the GOV.UK guidance on packaging producer responsibilities explains the wider responsibilities that come with supplying packaged goods.

Ordering pr boxes for your campaign

Custom Postal Boxes is a project of Vertex Packaging, based in Wolverhampton, and manufactures in house. Orders are quote based, and pricing depends on size, material and quantity. Low minimum order quantities suit the modest numbers most campaigns need, and free UK delivery applies. Share your product sizes, the number of recipients and your launch date when you enquire, so the format and schedule can be planned together.

For a premium send, consider custom rigid boxes as the presentation layer. To start, send your brief through our contact page for a quote and include any insert, card or personalisation needs, so design support can shape the reveal as well as the artwork.

FAQs about pr boxes

How many pr boxes do most campaigns need?

Most campaigns send modest numbers matched to a defined list of journalists, creators and partners, rather than large public quantities. Low minimum order quantities suit that pattern. Share your recipient list size when you enquire, and allow a few spare boxes for photography and replacements.

Should a pr box be posted in an outer box?

Usually yes. A plain protective outer keeps the presentation box clean and unmarked during posting or courier travel, so the branded pack is revealed in good condition. The outer can be a simple mailer sized closely to the presentation box to limit movement.

Can pr boxes include fitted inserts and printed cards?

Yes. Fitted inserts hold each product in a planned position, and printed cards can sit on top with launch information and contact details. Designing the insert, card and box together gives a composed layout that photographs well and reads quickly.

How far ahead should I order pr boxes for a launch?

Order as early as your product dimensions are final, because insert design depends on exact sizes. Share your launch date with the enquiry so production and delivery can be planned backwards from it, with time allowed for artwork checks and a packed sample review.